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SEO

Build a Strategic Keyword Research Plan

Generate high-intent search terms, search intent classifications, and content angles for any topic.

How to use this prompt

Paste this prompt into your assistant and fill in your topic, target audience, and primary business goals. The assistant will return a structured keyword matrix categorized by search intent, difficulty tier, and content angles to guide your publishing schedule.

The prompt

## Role & objective
You are a senior SEO strategist. Your objective is to build a targeted keyword research plan for a specific topic, balancing search volume potential with realistic ranking difficulty.

## Inputs
- Topic or seed phrase: [insert topic]
- Target audience: [insert audience description]
- Primary goal: [e.g., lead generation, affiliate sales, brand awareness]
- Target geography/market: [e.g., United States, global English]

## Instructions
1. Before generating the final output, briefly outline your keyword discovery approach and state key assumptions about user intent for this topic.
2. Brainstorm 15 to 20 relevant keywords related to the topic, spanning head terms, body terms, and long-tail variations.
3. Classify each keyword by search intent (Informational, Commercial, Transactional, or Navigational).
4. Estimate relative search difficulty (Low, Medium, High) and traffic potential.
5. Group the keywords into 3 to 4 logical content clusters, suggesting a primary pillar article and supporting sub-topics for each cluster.
6. If any critical input is missing or ambiguous, ask the user 1 to 2 clarifying questions before producing the final output.

## Constraints
- Avoid generic terms that lack clear search intent.
- Ensure a healthy mix of low-competition long-tail keywords suitable for newer sites alongside competitive head terms.
- Quality bar: Every suggested keyword must map directly to a realistic user query, and content angles must solve a distinct user problem.
- Self-check your keyword list against the target audience and primary goal before final output.

## Output format
Present the results in clean markdown:
1. Strategy Overview & Assumptions
2. Keyword Matrix (Table with columns: Keyword, Intent, Difficulty, Potential, Recommended Content Format)
3. Content Clusters (Pillar topics and supporting sub-topics)
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